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From Anna Su, S'well to Moleskine, Starbucks has another wave of New year's greetings!

From Anna Su, S'well to Moleskine, Starbucks has another wave of New year's greetings!

During the New year, Starbucks always launches some timely works for fans to collect and give gifts.

2016-01-05
An introduction to the taste of the manor in the coffee producing area of Puerto Rico with a history of coffee production for nearly 300 years.

An introduction to the taste of the manor in the coffee producing area of Puerto Rico with a history of coffee production for nearly 300 years.

Puerto Rico has a history of producing coffee for nearly 300 years and was once one of the most productive regions in the world. According to the Starbucks website, Spanish explorers brought coffee from Louis XIV plantations in France to the island in 1736. The fame of Yaucono Selecto was once indistinguishable from that of Kona in Hawaii and the Blue Mountains in Jamaica. It was also the palace of European kings and Vandi.

2016-07-11
Learn from Starbucks: Starbucks doesn't just offer coffee shops how to run them.

Learn from Starbucks: Starbucks doesn't just offer coffee shops how to run them.

I often wonder, do we really know how to taste coffee? Does Starbucks coffee have to be good? Is it reasonable to charge dozens of yuan for a latte or clear card? The answer may be no, but Starbucks is still successful. its success lies not only in changing our drinking habits, reshaping our sense of consumption, but also, more importantly, profoundly affecting our cultural touch. However, this

2016-01-16
2015 Starbucks Chinese Coffee Minister and latte Art Champion newly released

2015 Starbucks Chinese Coffee Minister and latte Art Champion newly released

Starbucks baristas, shouldering the important practice of the last 10 feet of the coffee journey, are not only a perfect master of espresso craftsmanship, but also communicators of coffee culture and Starbucks humanistic spirit. In the heart of every Starbucks barista, there is an ultimate dream, that is to win the biennial Starbucks China Coffee Minister. September 15, 2015

2015-09-18
Coffee training knowledge and Culture Coffee History

Coffee training knowledge and Culture Coffee History

In 1000 there was a doctor in Bukhara, and the philosopher was the first to record the therapeutic effects of coffee. The application of 1470-1500 coffee spread to Mecca and Masterna. 1517 brought coffee to Constantinople after conquering Egypt. The first coffee shop in Costantinople opened in 1554. 1570-80 the order of religious institutions in Costantinople

2015-03-17
History of Coffee

History of Coffee

In 1000 there was a doctor in Bukhara, and the philosopher was the first to record the therapeutic effects of coffee. The application of 1470-1500 coffee spread to Mecca and Masterna. 1517 brought coffee to Constantinople after conquering Egypt. The first coffee shop in Costantinople opened in 1554. 1570-80 the order of religious institutions in Costantinople

2014-05-16
The reasons for Starbucks' success in the Chinese market

The reasons for Starbucks' success in the Chinese market

Since landing in China 20 years ago, Starbucks has successfully opened more than 570 stores in 48 cities in China. With this momentum, Starbucks plans to have 1500 stores in China by 2015.

2014-06-05
Starbucks opens juice shop and teahouse in Changsha

Starbucks opens juice shop and teahouse in Changsha

Under pressure from fast-food chains to supply coffee, Starbucks has decaffeinated frequently in the past two years. In the supermarket in Changsha, Starbucks drinks, instant coffee and other products have already entered quietly. The opening of a high-end fresh juice chain is its biggest expansion outside its coffee division. Last year, Starbucks spent $30 million on the EvolutionFresh brand to expand its fruit.

2014-08-07
The cost of coffee beans is greatly reduced! Starbucks set a record high price.

The cost of coffee beans is greatly reduced! Starbucks set a record high price.

The heavy depreciation of the Brazilian lira has made many local coffee farmers who suffer from a shortage of storage space happy to clear their stocks in order to earn a foreign exchange difference when sales are converted from dollars to lira, which has also led to a jump in Brazil's coffee exports, which in turn has reduced Starbucks and Kraft Foods (KraftFoodsGroupInc.) Wait for the cost pressure of the food industry. The share price of Starbucks is not affected at all.

2014-04-27
Coffee History Coffee Culture Story

Coffee History Coffee Culture Story

Year event 1000 there was a doctor in Bukhara, and the philosopher was the first to record the therapeutic effects of coffee. The application of 1470-1500 coffee spread to Mecca and Masterna. 1517 brought coffee to Constantinople after conquering Egypt. The first coffee shop in Costantinople opened in 1554. 1570-80 in Costantinople

2015-06-17
The Magic of Coffee + Tea Business Model: defeating the decline of the Financial crisis

The Magic of Coffee + Tea Business Model: defeating the decline of the Financial crisis

Information, pictures. (photo: manager Magazine) the British fermented Chinese teapot culture for many times. In 2008, Starbucks Chairman Howard Schultz introduced tea in Starbucks coffee shops around the world for the first time in order to save the company from the financial crisis. After that, Harvard quickly turned the business case into a classic. Howard can really rely on this innovation.

2014-04-27
Barista training knowledge-Coffee History

Barista training knowledge-Coffee History

In 1000 there was a doctor in Bukhara, and the philosopher was the first to record the therapeutic effects of coffee. The application of 1470-1500 coffee spread to Mecca and Masterna. 1517 brought coffee to Constantinople after conquering Egypt. The first coffee shop in Costantinople opened in 1554. 1570-80 the order of religious institutions in Costantinople

2015-10-15
Coffee training knowledge-Coffee History

Coffee training knowledge-Coffee History

In 1000 there was a doctor in Bukhara, and the philosopher was the first to record the therapeutic effects of coffee. The application of 1470-1500 coffee spread to Mecca and Masterna. 1517 brought coffee to Constantinople after conquering Egypt. The first coffee shop in Costantinople opened in 1554. 1570-80 the order of religious institutions in Costantinople

2014-10-09
Starbucks, can you still sell coffee?

Starbucks, can you still sell coffee?

The restless Starbucks is selling new gadgets again, but everyone is getting used to it. Coffee chain giant foodie has launched three smoothies with Greek yogurt and cold-pressed juices: strawberries, mango-carrots and vegetarians' favorite sweet vegetable smoothies, foreign media foodie reported. Yogurt is purchased from Dannon and cold-pressed juice is supplied by Evolution Fresh.

2016-09-07
Coffee Culture training knowledge Chapter Coffee History

Coffee Culture training knowledge Chapter Coffee History

In 1000 there was a doctor in Bukhara, and the philosopher was the first to record the therapeutic effects of coffee. The application of 1470-1500 coffee spread to Mecca and Masterna. 1517 brought coffee to Constantinople after conquering Egypt. The first coffee shop in Costantinople opened in 1554. 1570-80 the order of religious institutions in Costantinople

2014-11-22
Starbucks pushed an expensive coffee bean from the island where Napoleon was exiled.

Starbucks pushed an expensive coffee bean from the island where Napoleon was exiled.

In June, American boutique coffee brand Blue Bottle launched a coffee bean from Yemen. In addition to the flavor, its biggest feature is that a 5-ounce bag of coffee beans costs $65, equivalent to 429 yuan, or $13 per ounce. To this end, Blue Bottle talked about the geopolitics of Yemen from the geographical environment of the coffee growing areas, trying to contribute to this coffee bean.

2016-08-10
Starbucks = pot water? Now I know why there are no Starbucks in Italy.

Starbucks = pot water? Now I know why there are no Starbucks in Italy.

Without Italy, there would be no Starbucks. It was Starbucks president Howard Schultz's 1983 trip to Milan, Italy, that made him the coffee kingdom of the world. He wrote in a book that he was marketing director of Starbucks when he arrived one afternoon at Piazza del Duomo, home to Milan's most famous Gothic church, surrounded by cafes and empty

2015-06-12
Ethiopian coffee from the birthplace of coffee enters Starbucks

Ethiopian coffee from the birthplace of coffee enters Starbucks

On the morning of January 7, Starbucks held a unique Ethiopian coffee tasting event at its flagship store in Beijing Kerry Center, which is also the first zero-distance contact with coffee lovers since Ethiopian coffee from the birthplace of coffee entered Starbucks. Shen Yaning, the coffee minister of Starbucks China in 2013, together with local guests from Ethiopia, has a profound knowledge of coffee.

2015-10-29
Starbucks enters Ethiopian Coffee and African Coffee Market where Coffee was born

Starbucks enters Ethiopian Coffee and African Coffee Market where Coffee was born

Starbucks held a unique Ethiopian coffee tasting event at its flagship store in Beijing Kerry Center, the first zero-distance contact with coffee lovers since Ethiopian coffee from the birthplace of coffee arrived at Starbucks. Starbucks China 2013 Coffee Minister Shen Yaning and local guests from Ethiopia, with profound coffee knowledge and superb coffee

2016-07-19
Starbucks China partner recruitment criteria: coffee lovers are the most popular

Starbucks China partner recruitment criteria: coffee lovers are the most popular

Starbucks refers to employees as partners, and employee recruitment is called partner recruitment. There are no professional, gender, age restrictions, as long as they are willing to join the cause, people who are passionate about coffee are the most popular partners. During the interview, Zhao Wei will ask job seekers to describe themselves as customers who have experienced the worst service experience, and to be considerate of others and share what they would do if they were a clerk.

2014-04-27
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